Tim Marks of Friendly Frank's Comic Cavern noted that Bill Rosemann's response to a criticism of Marvel pricing (see 'Bill Rosemann of Marvel on 'Political' Price Changes') referred to 'Marvel info,' which led Marks to send the comment below on how he thinks Marvel's new solicitation policy (no contents info) is going to impact sales:

 

I don't have a problem with Mr. Rosemann correcting someone if they have made an erroneous comment.  I do have a problem if Mr. Rosemann attempts to correct an error with another error.  Mr. Rosemann states that 'Previews is your main source for Marvel info!'  That may have been true last month, but as of the June 2002 Previews, there is no way that the Previews could be my main source of information, as there is no information on Marvel comics.  They offer more information on their exclusive statues and posters than they do their lifeblood, comics.  Is this a sign of where Marvel sees their future?  I thought they already attempted that route, and failed.

 

Marvel's bright idea to not include content info for their solicited comics has left me as a retailer, as well as my customers, less than thrilled.  I can tell already that this is going to result in fewer sales for Marvel.  This is not just me trying to retaliate against Marvel, it's my customers.  Usually we have the majority of Marvel advance orders 1-2 weeks after the Previews comes out.  So far, we have had no Marvel advance orders this month.  We have hard-core Marvel fans, but they're not stupid.  They want to know what they're getting before they commit to it.  This is an instance where a picture is not worth a thousand words.

 

Ordering Marvel books for the shelf is already a guessing game, as their sales fluctuate wildly from issue to issue.  Now we are expected to just order these blindly with no advanced knowledge of content.  Not to be a jerk, but I really do think Marvel's sales will nosedive until they realize that they have made, once again, another mistake.  Retailers and collectors prefer to be informed consumers when they make a purchase.  That just makes sense.