Retail, videogames and licensing represent the first places Disney expects to see changes in its business as a result of its acquisition of Marvel at the end of last year, CEO Robert Iger said in Disney’s Q2 conference call this week.  On the retail front, he’s talking about Web sales and the parks.  “There’s… an opportunity to sell Marvel goods on Disney platforms,” he said.  “You can go to Disney.com to the store, and you’ll see that we’re selling Iron Man merchandise there.  We’re looking also fro the opportunity to potentially sell Marvel merchandise at our parks.”

Iger said that “licensing is probably where most of the [Marvel] activity is coming,”  mentioning India, China, Japan, Europe and Latin America as areas where they see opportunity.  Costs are also being cut where there’s overlap. 

Videogame impacts seem further out.  “We are starting to develop some Marvel properties that will be published by us,” Iger said of the videogame business.  “We’re also discussing with Marvel a variety of other digital media strategies, including social networking opportunities, as well as things like mobile apps….”

Where there isn’t integration yet is in the parks (where there’s a Universal deal with Marvel) and film distribution (where Paramount has the distribution rights to Marvel’s next four films).  Asked whether Disney would try to buy out Paramount’s rights, Iger said “I mentioned in my remarks that it’s our intention to distribute marvel’s films once the Paramount deal is fulfilled, and can’t make any further comment on that.” 

Marvel’s publishing revenues are now buried in Consumer Products in the Disney financials, which is a roughly $600 million category in the quarter, of which less than 10% is Marvel.