
The Will Ferrell/Mark Wahlberg action comedy The Other Guys snatched the box office crown with an estimated $35.6 million, the second biggest opening ever for Ferrell. Inception, which topped the charts for the past three weekends, dropped just 32.3% and finished in second place, while Disney’s Step Up 3-D debuted disappointingly with an estimated $15.5 million. Step Up’s lackluster bow and the similarly slow start of the 3-D animated feature Cat’s and Dogs: The Revenge of Kitty Galore have led some Tinseltown analysts to speculate that the 3-D boom may be waning. Overall, after several strong weekends, the box office was down 10% from last year when G.I. Joe: The Rise of Cobra opened with $54.7 million.
Weekend Box Office (Studio Estimates): August 6 - 8, 2010 | ||||||
|
Film |
Weekend Gross |
Screens |
Avg./ Screen |
Total Gross |
Wk# |
1 |
The Other Guys |
$35,600,000 |
3,651 |
$9,751 |
$35,600,000 |
1 |
2 |
Inception |
$18,600,000 |
3,418 |
$5,442 |
$227,732,000 |
4 |
3 |
Step Up 3-D |
$15,500,000 |
2,435 |
$6,366 |
$15,500,000 |
1 |
4 |
Salt |
$11,100,000 |
3,317 |
$3,346 |
$91,980,000 |
3 |
5 |
Dinner for Schmucks |
$10,500,000 |
3,004 |
$3,495 |
$46,746,000 |
2 |
6 |
Despicable Me |
$9,400,000 |
3,413 |
$2,754 |
$209,400,000 |
5 |
7 |
Cats & Dogs: The Revenge of Kitty Galore |
$6,910,000 |
3,705 |
$1,865 |
$26,436,000 |
2 |
8 |
Charlie St. Cloud |
$4,700,000 |
2,725 |
$1,725 |
$23,500,000 |
2 |
9 |
Toy Story 3 |
$3,048,000 |
1,714 |
$1,778 |
$396,317,000 |
8 |
10 |
The Kids Are All Right |
$2,606,000 |
994 |
$2,622 |
$14,011,000 |
5 |
The “PG-13” rated cop comedy The Other Guys dominated because it managed to attract a young (55% under 25) male (56%) audience. Critics gave The Other Guys high marks (80% positive on Rotten Tomatoes), and running a promo during the season premiere of
Disney’s Step-Up 3-D earned a mediocre $6,366 per venue, which is not a strong number for 3-D movie given the extra charge for tickets. But can anyone extrapolate the decline of 3-D from Step-Up 3-D’s weaker-than-expected bow? Not really considering the film’s target demographic is young (70% under 25) and female (60%), and that most of the successful 3-D movies this year went after a much broader audience.
Angelina Jolie’s action film Salt earned an estimated $11.1 million in its third weekend and should pass the $100 million mark by this time next week. The comedy Dinner for Schmucks suffered a major 55.4% drop thanks to competition from The Other Guys and finished in fifth place with an estimated $10.5 million.
Universal’s animated hit Despicable Me ended up at #6 during its fifth weekend. So far the minions have pulled in a sizzling $209 million, while Pixar’s Toy Story 3 remained in the top ten for the 8th straight week as it closed in on $400 million, making it the film to beat so far in 2010. TS 3 has done even better overseas bringing in nearly $500 million for a worldwide total of $895 million.
Next weekend should be very interesting as the comic book-based Scott Pilgrim vs. the World opens along with the female-centric Eat, Pray Love starring Julia Roberts, and the action-heavy The Expendables featuring Sly Stallone and Mickey Rourke.