At Toy Fair Hasbro unveiled robust lines of role-playing toys and action figures for the Marvel Studios’ movies Thor and Captain America: The First Avenger, but precious little for Fox’s X:Men: First Class. Hasbro holds the official Marvel toy license, and it is evident that the company worked closely with Marvel Studios in the production of its Thor and Captain America toy lines, which feature movie likenesses on the packaging and some resemblance between the action figures and the actors in the films. The only X-Men figures shown are two groups based on the X-Men comics and one of them includes Cyclops, who isn’t even in the movie.
Electronic Thor Figure
The first wave of Thor toys will hit retailers’ shelves on March 1st well before the film’s early May opening. Role-playing items include actual size Thor Lightning Hammer (MSRP $19.99) complete with lights, thunderous sound effects and lightning shaped projectiles. Other key role-playing items are a Thor helmet and foam sword, as well as a smaller foam rubber version of Thor’s hammer (Mjoinir) that retails for $9.99, and which will undoubtedly play a major role in sibling rivalries across the nation and around the world.
Hasbro has an extensive line of 3.75-inch action figures based on the Thor movie with numerous versions of Thor plus Sif, Odin, Loki, the Warriors 3 and Heimdall. In addition to the smaller 3.75-inch figures, Hasbro has also created some more elaborate deluxe figures as well as the larger Lightning Power Thor, which is very similar the electronic Iron Man toys produced for Iron Man 2 last year.

The Captain America: The First Avengers toys ship to retail in May, a good two months before the July 22nd release of Joe Johnston’s movie. The coolest role-playing Captain America toy is the large-scale Disc-Launching Shield (MSRP $19.99) that shoots smaller foam discs. Other role-playing items include a Captain America Mask and a smaller Frisbee-like Captain America Throwing Shield.
The 3.75-inch Captain America action figures include multiple versions of Cap plus his British counterpart Captain Britain, plus some characters from the Captain America comic books (and not necessarily the movie) including U.S. Agent, WinterSoldier, and Crossbones.
Captain America Vehicles
As was the case with Thor, Hasbro has created a larger Hero Power Electronic Captain America (MSRP $19.99) figure.
Electronic Cap Figure
The Captain America toy line also includes some vehicles including a motorcycle that comes with its own 3.75-inch Captain America action figure and the elaborate Strikeforce Transport (MSRP $29.99), which comes with launching projectiles.