Show Power Brands
Posted by ICv2 on March 8, 2013 @ 2:38 am CT
The top manga properties in North America for 2012, compiled by ICv2 based on sales through all channels, show long-term power brands at the top of all charts. Viz's Naruto, the #1 shonen property as well as the #1 property over-all, has been released for nearly 10 years in the U.S. Sailor Moon, the top shojo property and the #2 property over-all, is even older.
Of the top ten manga properties in 2012, only one, Blue Exorcist, launched here less than three years ago. Over half are five years or older in North America.
This phenomenon is in part the cumulative effect of manga volumes: the more volumes, the more sales, and the longer something has been coming out, the more volumes (usually).
Sailor Moon is something of an exception. It launched over a decade ago, was a hit then, and went through a fallow period when it was out of print here. Then it came back with a bang in new Kodansha editions, and is having a second life as the top shojo property despite having relatively few volumes available here.
For the Top 25 Manga Properties in 2012, click here.
For the Top 10 Shonen Manga Properties in 2012, click here.
For the Top 10 Shojo Manga Properties in 2012, click here.MORE MANGA
Downsizing, Shifting Sources, Looking for Capital
May 9, 2025
Funko disclosed a series of moves to deal with the impact of tariffs on its business with its quarterly report, including downsizing, shifting sources, and looking for capital.
Over $1.9 Million in Fees for March
May 8, 2025
Professional fees in the Diamond bankruptcy case continue to mount, with over $1.9 million in fees billed for March.
MORE COMICS
Robert Kirkman and Tony Moore's Superhero Spoof Is Back in Full Regalia
May 9, 2025
The series, by Walking Dead co-creators Robert Kirkman and Tony Moore, is back in a new format.
From Marvel Comics
May 9, 2025
Learn how the Doctor Doom's reign continues to impact the Marvel Universe with the reveal of One World Under Doom issues on sale this August.