Enterplay will launch a collectible card game based on My Little Pony in November, company president Dean Irwin announced at a presentation to MLP fans on Saturday.  The new game will be packaged in traditional starter decks and booster packs.

Game play demos will be offered at Gen Con, August 14-18.

Enterplay has released two series of My Little Pony:  Friendship is Magic Trading Cards to great response, with aftermarket values on some cards high and multiple reprints required (see "'My Little Pony: Friendship Is Magic Series 2 Trading Cards'").

My Little Pony: Friendship Is Magic is red hot in a variety of categories (including comics) and channels (including comic stores and bookstores) behind the big success of the TV show across a broad range of audience segments (see "Bronies Drive 'MLP' Hits").  One recent example from our summer travels, the comics and games store that sold over 2000 My Little Pony plastic cups (see "Comic-Con 2013 Photos--Part 5").

The property is about to get another boost with the TV launch of My Little Pony:  Equestria Girls on The Hub, which will premiere on September 1, according to The Hollywood Reporter.  The new OAV, in which the main characters are teenagers, had a 200-theater release in June (see "Bronies Get Ready").