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This coincides nicely with the release of Enterplay’s My Little Pony: The Card Game, which is set to prerelease on or around November 15th (see "'My Little Pony CCG' Pre-Release Set"). Enterplay released pictures of the starters and booster today.
The 2-Player Starter Deck (pictured above) will have 116 cards and has an MSRP of $18.99. The Starter Decks will have 59 cards (see picture to left) and carry an MSRP of $10.99.
The 12 card Booster Packs will have an MSRP of $3.49. For more information on the TCG and gameplay see "'My Little Pony CCG'."
Enterplay is also producing a range of other My Little Pony merchandise, including Dog Tags, card sleeves, a collectible card box and more (see "'My Little Pony' Merch" and "'My Little Pony Discord Deck Box'").