Marvel is investing more to promote its All New Marvel NOW! initiative than it did for Marvel NOW!, with plans to reach 100 million consumers with its campaign. The consumer campaign will include web and video advertising, TV, radio, and streaming campaigns, as well as social media outreach.
Trade marketing includes promo trailers for in-store use, promotional discounts on the All New launches, a free All-New Marvel NOW! Previews Book, which is available online and will be distributed to stores on December 18th, and a Google Hangout for retailers with Marvel’s top creators and editors.
Than the Last Time
Posted by ICv2 on December 8, 2013 @ 10:50 pm CT
MORE NEWS
And Reveals What Happened to his Eye
May 3, 2024
Massive Publishing will release a manga-style comic take on the venerable Popeye characters, with the story to reveal how Popeye lost his eye.
New Expansion for Evergreen Days of Wonder Title
May 3, 2024
Days of Wonder will release Ticket to Ride Iberia & South Korea, a new expansion for the evergreen classic, in June.
MORE COMICS
'Baby-Spawn' Reacts to a Snub with a Killing Spree in Dark but Cute Comedy
May 3, 2024
"Baby-Spawn" doesn’t like not being liked.
From Marvel Comics
May 3, 2024
Additional variant covers for Uncle Scrooge and the Infinity Dime.