Noah is just the first of a number of "religiously-themed" movies of various sizes that are due out this year. Aronofsky brings a dark indie “edge” to the biblical drama along with a heavy-handed ecological message that evidently didn’t sit well with a portion of the audience. Noah only received a "C" CinemaScore, which typically heralds a box office demise, though in this case the movie was so polarizing that the grade may be misleading. Paramount reports that 15% of the audience gave the film a "D" or an "F," while 65% gave it an "A" or a "B" score. As might be expected the opening weekend audience for Noah was evenly split between the genders, and older, with 54% over 25. The prospects for Noah remain mixed, especially since it will face stiff competition in the coming weeks, though with solid reviews (76% positive) it could hang around for a while.
Last weekend’s winner Divergent declined just 51.5%, which has to be considered a solid "hold" for a film in this category. The $85 million production has now earned $95.2 million domestically, and is yet to open overseas.
Disney’s Muppets Most Wanted also enjoyed a strong "hold," as it declined just 33.1% and earned an estimated $11.3 million to bring its total to $33.2 million. This $50 million production will need to stay around for quite a while (and also do well overseas) in order to keep the franchise viable. Even the Jason Siegel/Amy Adams Muppet Movie that revived the franchise in 2011 didn’t make very much money, so this is a property that remains on the "edge."
Weekend Box Office (Studio Estimates): March 28-30, 2014 |
||||||
|
Film |
Weekend Gross |
Screens |
Avg./ Screen |
Total Gross |
Wk# |
1 |
Noah |
$44,000,000 |
3,567 |
$12,335 |
$44,000,000 |
1 |
2 |
Divergent |
$26,500,000 |
3,936 |
$6,733 |
$95,260,000 |
2 |
3 |
Muppets Most Wanted |
$11,373,000 |
3,194 |
$3,561 |
$33,210,000 |
2 |
4 |
Mr. Peabody & Sherman |
$9,500,000 |
3,299 |
$2,880 |
$94,909,000 |
4 |
5 |
God's Not Dead |
$9,075,000 |
1,178 |
$7,704 |
$22,028,000 |
2 |
6 |
The Grand Budapest Hotel |
$8,825,000 |
977 |
$9,033 |
$24,457,000 |
4 |
7 |
Sabotage |
$5,330,000 |
2,486 |
$2,144 |
$5,330,000 |
1 |
8 |
Need for Speed |
$4,335,000 |
2,705 |
$1,603 |
$37,753,000 |
3 |
9 |
300: Rise of An Empire |
$4,300,000 |
2,601 |
$1,653 |
$101,145,000 |
4 |
10 |
Non-Stop |
$4,087,000 |
2,515 |
$1,625 |
$85,167,000 |
5 |
Dreamworks’ animated feature Mr. Peabody & Sherman also got off to a slow start in the current family film-clogged environment. The Jay Ward-inspired film declined just 19.7% in its fourth week of release as it brought its domestic total to $94.9 million.
Fifth place went to God’s Not Dead, a more conventional religiously-themed film that is doing solid business in flyover country. The film added nearly 400 theaters bringing its total to nearly 1,200, and its weekly total declined just 1.5%. This lower budget film has benefited from a targeted marketing campaign with the goal of getting pastors to recommend the film.
Wes Anderson’s The Grand Budapest Hotel moved up from #7 to #6 as it added 673 theaters bringing its total number of venues to 977. With the second highest average in the top ten ($9,033, trailing just Noah’s $12,335), The Grand Budapest Hotel, which has earned $24.5 million, appears to be the indie hit of the spring.
Sabotage is just the latest in a string of post-Governator flops from Schwarzenegger. Its debut total of $5.3 million is one of the worst ever bows for a film opening in more than 2,500 theaters.
Meanwhile Legendary Pictures’ 300: Rise of an Empire earned $4.3 million and drove its domestic total to $101.1 million. The film has done even better overseas where it has earned $213.1 million for a worldwide total of $314.2 million.
After eight weeks The LEGO Movie fell out of the top ten, but it still earned $3.1 million and drove its 2014-leading domestic total to $248.3 million.
Check back next week to see how Captain America: The Winter Soldier, the first big comic book movie release of 2014, fares at the box office.