Marvel is promising "unprecedented levels of marketing and promotion" for its summer crossover event Original Sin across multiple media platforms including social media, the internet, radio and television, as well as providing exclusive launch party items to comic stores.
Marvel announced the event, which revolves around the murder of the Watcher, back in January (see "Marvel's 'Original Sin' Crossover"); it will include an eight-part Original Sin mini-series written by Jason Aaron, with art by Mike Deodato Jr., plus tie-in books.
The in-store launch party items will include lithographs by Skottie Young, special variant covers, and rubber glow-in-the-dark Watcher eyeballs (The Watcher’s eyes were removed after his murder). Marvel will also provide special in-store marketing collateral including postcards, a special in-store promo trailer and more, plus "special retailer incentives" for qualifying retailers.
The ad blitz will include targeted web and video advertising, radio campaigns, TV ads on Agents of S.H.I.E.L.D. Declassified and other shows, and special fold-out insert ads appearing in top circulating Marvel titles from April through September.
Deadpool was one of many characters featured in run-up teasers (see "Deadpool Is the Subject of the Latest 'Original Sin' Teaser").
Plans Marketing Blitz, 'Watcher's Eyeballs'
Posted by ICv2 on April 1, 2014 @ 3:42 pm CT
MORE NEWS
And Reveals What Happened to his Eye
May 3, 2024
Massive Publishing will release a manga-style comic take on the venerable Popeye characters, with the story to reveal how Popeye lost his eye.
New Expansion for Evergreen Days of Wonder Title
May 3, 2024
Days of Wonder will release Ticket to Ride Iberia & South Korea, a new expansion for the evergreen classic, in June.
MORE COMICS
'Baby-Spawn' Reacts to a Snub with a Killing Spree in Dark but Cute Comedy
May 3, 2024
"Baby-Spawn" doesn’t like not being liked.
From Marvel Comics
May 3, 2024
Additional variant covers for Uncle Scrooge and the Infinity Dime.