
Although the series will be a fresh take, there is a tremendous reserve of awareness and appreciation for the property, primarily from the TV shows (60s, 1980, and 2003), which aired in over 40 territories. The 2009 movie (see "ICv2 Talks to 'Astro Boy' Director David Bowers") did not do big numbers.
Diamond is well positioned with its deal to bring Japanese products based on Tezuka properties into the U.S. (see "Diamond to Distribute Tezuka Merchandise," and "Tezuka Productions Interview"). Dark Horse Comics has the manga license.