Yu-Gi-Oh! is joining the most important meal of the day.  General Mills is bringing YGO products and promotions to the table in the form of cereal, cereal bars, yogurt, and fruit snacks.

The limited edition, honey-sweetened corn cereal is shaped like triangles to represent Yugi's Millennium Medallion.  The cereal box is designed with metal and holographs, and also allows fans access to exclusive monster information through trivia questions on the side of the box.  Answer the questions to get code words to gain entry to the exclusive site found at www.yugioh.com.

Other General Mills products will be carrying Yu-Gi-Oh! promotions as well.  A mail-in offer for an exclusive YGO DVD and one of eight different collectible action medallions, each featuring a character and two monsters, free inside packages of specially marked cereals such as Cinnamon Toast Crunch, Lucky Charms, Cocoa Puffs, Trix, Honey Nut Cheerios, Cookie Crisp, and Reese's Puffs.  Milk 'n Cereal Bars will feature YGO packaging and special foil wrappers.

Go-Gurt portable yogurt is also getting in the mix with two unique YGO flavors:  Berry Blue Magic and Monster Melon.  Themed Go-Gurt tubes will feature exclusive information about four new monsters, and specially marked packages will feature an instant win YGO DVD sweepstakes.

And for dessert, YGO Fruit Gushers snacks will be available for a limited time.  The packages feature four different collectible action medallions, depicting YGO's newest characters and monsters, including the introduction of Yugi's newest monster, Slifer the Sky Dragon.

And off the table, General Mills will sponsor Petty Enterprises No. 43 Dodge, competing at the Winston Cup this year.  The car sports a special YGO themed paint scheme.