Upper Deck's other newly announced CCG, if successful, could expand the audience for collectible card games enormously, because the Bratz Fashion Party Fever CCG is obviously targeted at girls from 8-12, not exactly your typical CCG crowd. Since its debut in the fall of 2001, the funky fashion Bratz dolls have been a huge hit with the very audience Upper Deck is targeting with its Bratz CCG. The question is, 'Will Bratz doll collectors become Bratz CCG players?' Upper Deck will find out, beginning in April, when it releases the two-player Bratz Fashion Party Fever Game Starter Sets and the Girlz Nite Out Fashion Pack Set 6-card boosters.
Spider-Man 2 Trading Cards
Upper Deck will also be producing trading cards based on the Spider-Man sequel, which opens July 2. Although many pop culture retailers have gotten away from carrying non-sports, entertainment-based trading cards, those who do report solid success in interviews with ICv2. What properties will be bigger than Spider-Man in pop culture stores this summer? You can bet there won't be many.
Several of Upper Decks major 2004 initiatives were announced previously (see 'Upper Deck to Release DC Comics CCG,' and 'Upper Deck Unleashes TMNT CCG'), while the Upper Deck Marvel CCG, which was originally scheduled for 2003 was bumped into late March (see 'Upper Deck Delays Marvel CCG Until Spring').