4Kids Entertainment is renaming its Saturday morning block of animated programming for kids from Fox Box to 4Kids TV, effective this Saturday. The goal, according to CEO Alfred Kahn, is to strengthen the 4Kids brand as a source of children's entertainment. The Fox Box is currently airing Shaman King and One Piece, popular anime that drive sales of manga, DVDs, and other products.
To 4Kids TV
Posted by ICv2 on January 20, 2005 @ 11:00 pm CT
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