New York Comic-Con has announced a marketing partnership with Wizard Conventions in which Wizard will sell tickets to the New York show on its Website, the companies will exhibit at each others shows, advertising for New York Comic-Con will appear in Wizard publications, and the companies will share 'advice and counsel on a range of matters pertaining to both shows.'  The collaboration represents an alliance between companies that might otherwise have been viewed as competitors; Wizard has shows in Boston and Philadelphia, and was rumored to be looking at a New York convention.