Upper Deck has begun running TV ads for its Yu-Gi-Oh!:  Shadow of Infinity release on Cartoon Network, Nickelodeon, Kids WB, and 4Kids TV.  The ads will run for two to three weeks, ending on April 2nd.  This is an unusually timed campaign for Upper Deck, which has run TV ads supporting its holiday release in the past. 

Upper Deck is also about to begin shooting a TV ad for its Avatar TCG (see 'Avatar TCG Introduces Quickstrike').  The ads will begin airing on Nickelodeon, where the property originated, in mid-April.  They will run only in top markets, not nationwide.