FUNimation, the company that brought Dragon Ball Z to the States, is planning to take another anime property on a similar path to success, with TV exposure on the Cartoon Network, DVDs, and soon toy and CCG licensees.
The Yu-Yu Hakusho anime series is moving from a late night run on the Cartoon Network's Adult Swim to the prime last spot on the network's afternoon Toonami block (see 'Yu-Yu Moves to Toonami'), where DBZ, the prime ratings mover of the block, will act as the lead-in. With its delinquent-turned-hero protagonist, Yu-Yu is rougher and tougher than any other Toonami series, and should appeal to the legions of DBZ fans, who are getting older and looking for animation that reflects more of a teenage sensibility.