Decipher has launched its Fierce Black Rider Tour in support of the Lord of The Rings Trading Card Game.  Nine 'riders' have fanned out across North America and Europe to visit 300-500 gaming stores, where they will conduct demos for interested new players, run tournaments for participating retailers, participate in 'Bounty Tournaments' with local gamers, and hand out LOTR TCG goodies to everyone in attendance at each shop.  Among the swag items the riders will be carrying is the special Black Rider card pictured here.

When one of the nine Black Riders plays in a bounty tournament, gamers will have the opportunity to win prizes by beating him during the tournament, including a box of cards and 'Fierce' t-shirts with an image of the Black Rider Card on the back.  The first tour runs from March 23 to April 21, with a second tour scheduled for April into May and a third tour slated for October/November.