Cryptozoic Entertainment will allow select retailers to begin selling its new The Hobbit: An Unexpected Journey Board Game before the official street date.  To qualify, the stores must participate in Cryptozoic’s Game Premiere Night program.
 
To participate, the retailer must pre-order the "Game Premiere Night Kit," which includes a promotional poster, a reduced-cost demo copy of the game to play, and six copies of the game to sell.  The kit will ship to arrive on Friday, June 14, giving the participating store an entire weekend to sell the game before the official June 19 street date.
 
The Hobbit: An Unexpected Journey Board Game was designed by Reiner Knizia.  More details about the game can be found here: "'The Hobbit: An Unexpected Journey Board Game'.
 
The Game Premiere Night program was announced as part of Cryptozoic’s Diamond-Alliance exclusivity arrangement, which went into effect in March (see "Diamond-Alliance Gets Cryptozoic Exclusive").