Wizards of the Coast is sponsoring a ten-city mall tour to promote its Neopets Trading Card Game, beginning in July.  Designed to engage kids that have never played a TCG before as well as active fans, a 3100 square foot set will feature theatrical features, elaborate displays, and murals.  Among the activities are live action demonstrations with oversized cards; learn-to-play clinics, which give each kid a 2-player starter game; artists signing cards and sketching pets; on-site league play; and a 'trading zone' where fans can trade cards. 

 

All ten stops are at Simon Property Group malls:

July 17-18              Westminster Mall, Westminster, CA

July 24-25              Santa Rosa Plaza, Santa Rosa, CA

July 31-August 1     Lakeline Mall, Austin, TX

August 7-8             Tyrone Square, St. Petersburg, FL

August 14-15          Independence Center, Kansas City, MO

August 21-22          Orland Square, Orland Park, IL

August 28-29          Wolfchase Galleria, Memphis, TN

September 4-5        Rockaway Townsquare, Rockaway, NJ

September 11-12    Virginia Center Commons, Glen Allen, VA

September 18-19    Northshore Mall, Peabody, MA 

 

Production company Sitelines Productions designed and will manage the tour.  BRC Group, a San Francisco event marketing firm, will handle marketing for the events.