Although Score does not sell product directly to retailers, it does provide pre-release event kits to retailers as part of its SEVEN program.  Pre-release event are held the week before street date of a new product, when retailers are allowed to begin selling the new product.  Pre-release kits include enough product for a 20-person event; each person at the event gets a starter and from two to five boosters, depending on the event.  If it's a booster-only release, the starters are not part of the kit. 

 

The host (store) for the pre-release event also receives product prizes, participation promos, an expansion poster, an instructional cover letter, and a scorecard sheet.  A story is placed on the game Website about a month before the event weekend to make it easier for fans to find a place to play the new game or expansion.