This article originally appeared in Internal Correspondence #89, in early 2016.

As was the case in 2014, the holiday season brought out hordes of shoppers who’d heard about direct-to-consumer card games such as Cards Against Humanity, and retailers that stocked them despite their publishers’ disinterest were rewarded with strong sales.  Distribution is broadening, with all of the big four games in the category (leader Cards Against Humanity, parody game Crabs Adjust Humidity, Kickstarter phenomenon Exploding Kittens, and Skybound-produced Superfight) getting at least some distribution to stores in the Fall season.

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