We surveyed a Go! Toys & Games store at the West Towne Mall, a large regional mall in Madison, Wisconsin, on December 22, just before the Christmas holiday.  Like many other stores in the mall that day, promotional pricing was in effect, with signs promoting 30 to 70% discounts on the windows. 

The store is operated by Go! Retail Group, which operates pop-up and year-round mall stores, including its best-known Calender Club mall kiosks.  This store was branded Go! Calendars, Toys & Games when we visited three years ago (see “Channel Check – Go!”), so it has now morphed completely from its Calendar Club roots. 

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