Geneon's major announcement at Anime Expo was the acquisition of the Magical Girl Lyrical Nanoha and Magical Girl Lyrical Nanoha A's anime series. Spun off from the Triangle Heart series of games and OVAs, the two13-episode Magical Girl Lyrical Nanoha series, which aired in 2004 and 2005 respectively, differ from the typical magical girl series in that their target audience is adolescent males, which translates into lots of elegant and sexy choreography involving good looking girls (bishojo). Geneon has not yet announced Magical Girl Lyrical Nanoha SrikerS, a 25-episode series, which began airing this April.
The Nanoha series have already gained quite a reputation here in the States among hardcore fans in part because of the genre-bending device of switching technology for 'magic,' and because the series' storylines involving real social problems like child abuse are considerably heavier and more intense than those in other magical girl series.