Viz Media's Naruto is going to be an integral part of the Geoffrey's Birthday events held at 585 Toys 'R Us stores across the country.  The events celebrate the creation of the giant toy retailing chain's giraffe mascot.  Kids attending the events will be able to have themselves photographed in front of a Naruto backdrop and receive a free 'Naruto Nation' sticker (Cartoon Network is providing 150,000 stickers).  Cartoon Network will also be promoting the double premiere of new Naruto episodes on the network on November 3rd.

Attendees at the Naruto events will also have the opportunity to check out Naruto videogame offerings from Ubisoft, Tomy, and Namco/Bandai as well as Naruto toys from Mattel.