Consumers will buy over $1 billion in Blu-ray discs in 2008, according to a  prediction made by News Corp COO Peter Chernin in a conference call with analysts.  If it comes to pass, those sales levels would make Blu-ray a significant and rapidly growing part of a flat DVD market. 

Chernin said he expected the introduction of PlayStation 3 with a Blu-ray player included late this year would help the format, although he did not expect the format wars to be settled any time soon, despite the recent shift in momentum toward Blu-ray (see 'ADV Goes Blu-ray').