Variety is reporting that Warner Bros. and Alcon Entertainment are developing a hybrid live action/CGI film featuring Marvin the Martian, the cult favorite Looney Tunes character created by Chuck Jones and introduced into the Looney Tunes universe in 1948 in the Bugs Bunny short Haredevil Hare.  Jones conceived of Marvin the Martian (then known only as Commander X-2—the “Marvin the Martian” monicker was added years later for merchandising purposes) as the polar opposite of Yosemite Sam, Friz Freleng’s creation, who was all bluster and braggadocio.  Marvin on the other hand is extremely soft-spoken, but also incredibly destructive and apparently bent on destroying the world only to be foiled time and again by Bugs Bunny and friends.

According to Variety the pitch that got Warners interested in producing a Marvin the Martian film is a Christmas story with Marvin coming to Earth to destroy the holiday.  Like Alcon’s Racing Stripes and My Dog Skip, the Marvin the Martin feature is targeted at the often underserved market for family films. Warner Bros. is in the first year of a deal with Alcon to distribute 15 Alcon-produced films over the next five years, and has already released Alcon’s P.S. I Love You, and the J-horror remake One Missed Call.