Two bidders have emerged for Variety, which owner Reed Business Information put on the block in March, according to the New York Post. One is Prometheus Global Media, which co-owns Variety competitors The Hollywood Reporter, Billboard, and Adweek. The other is billionaire Ron Burkle, who at one point took a run at Barnes & Noble (see "Lawyers Circle in B&N Deal") and is still a major shareholder.
Variety still publsihes a daily publication, the only one in the business, but its weekly is now selling less than a third of hte copies of the weekly published by The Hollywood Reporter, according to the report.
Variety has been exiting the trade publishing business, and divested itself of Playthings, Publishers Weekly, Library Journal, and School Library Journal and shut down Video Business a couple of years ago (see "'Playthings' Sold").
Variety still publsihes a daily publication, the only one in the business, but its weekly is now selling less than a third of hte copies of the weekly published by The Hollywood Reporter, according to the report.
Variety has been exiting the trade publishing business, and divested itself of Playthings, Publishers Weekly, Library Journal, and School Library Journal and shut down Video Business a couple of years ago (see "'Playthings' Sold").
