Former ReedPOP International Director, Content and Marketing Peter Tatara, who ran 400 hours of programming for New York Comic Con, has joined Leftfield Media, a new event company co-founded last year by former Reed SVP Greg Topalian, who started New York Comic Con and put Reed on the path that led to its current powerhouse position in geek shows (see “Greg Topalian Founds Leftfield Media”). Tatara’s areas of responsibility in his new role as Director of Content and Communities will include content, talent, community engagement, and new business.
Tatara left Reed last fall to go to Japan Week (see “Job Moves Round-Up”), and has now rejoined the former exec under whom he worked at Reed.
The first show on which Tatara will be working for LeftField is Stream Con NYC, organized with Tubefilter, which promises 10,000 digital content fans and industry professionals at the Javits Center for a “hybrid conference and event formula serving the advertising, licensing, branding, and publishing industries.” Supporting organizations and companies include Publishers Weekly, Advertising Age, LIMA (International Licensing Merchandisers’ Association), and the National Cable & Telecommunications Association.
It will be interesting to see how the content for this show develops and how closely it competes with content at Reed’s New York book (BEA, BookCon) and geek culture (New York Comic Con) shows. Tatara’s addition also puts LeftField in a position to compete more directly with ReedPOP shows with other events, should it choose to.