Iello is promoting a new preorder policy for all new releases that favors Friendly Local Game Stores (FLGS).

The publisher will now ship out preordered copies of its new releases two weeks ahead of regular orders. “We are not shipping any new releases to mass market or online retailers in order to give brick and mortar stores time to sell their product with no direct competition,” the online post stated. The offer will run in conjunction with promo offers whenever possible.

The new policy begins with April releases (Sea of Clouds, Candy Chaser, and Kenjin). Since the releases shipped later than expected, there is only a one-week preorder head start this month. The current preorder on-sale date is April 21, with a general street date of April 28. Subsequent months will honor the two-week window.

Sea of Clouds preorders will also be accompanied by a 3-card promo pack (see “Plunder and Loot The Skies in 'Sea of Clouds'”).