Over 200 brick and mortar stores that hadn’t been carrying Warmachine and Hordes have committed to stock the new editions of the games (see "Privateer Announces New 'Warmachine' and 'Hordes' Editions") as a result of Privateer Press' new policy on online retailing (see "Privateer Axes Offending Online Retailers"), the company announced. Privateer’s "Free Rider" policy targets online retailers selling at deep discounts without additional services, and sanctions distributors that sell to them.
All of Privateer’s North American Distributors have agreed to support the new policy, the company said. Privateer listed nine distributors: ACD, Aladdin, Alliance, E-Figures, Gamus (GTS), Golden, Lion Rampant, Peachstate Hobby (PHD), Southern Hobby, and Universal.
Privateer president Sherry Yeary thanked the company’s distributors for their support of the program, but warned that change would take some time. "We greatly appreciate the support and commitment to the health of brick-and-mortar retailers shown by our North American distribution partners," she said. "Change won’t happen overnight, and eliminating free rider practices will be an ongoing issue that will take time and a united effort between publishers and distributors to overcome, but we have already seen the positive effect of instituting this policy, and we remain committed to its success, no matter what it takes."
Privateer has sold out of launch kits for the new editions of Warmachine and Hordes at the manufacturer level.
In Wake of 'Free Rider' Policy
Posted by Milton Griepp on May 12, 2016 @ 2:50 am CT
MORE GAMES
In Male and Female Versions
May 1, 2024
WizKids will release two new Deep Cuts miniatures packs, featuring roadwardens and cutpurses in male and female versions.
For 'Warhammer: The Horus Heresy: Legions Imperialis'
May 1, 2024
Games Workshop will release new vehicles, cavalry, and drop pods for Warhammer: The Horus Heresy Legions Imperialis.
MORE NEWS
Vault's Headshell Imprint Launches with Graphic Novel and Merch
May 1, 2024
Vault is launching its Headshell imprint with the graphic novel available in several deluxe editions as well as a line of tie-in merch.
On the State of Comics, Marvel and Kids, Superheroes' Declining Share, Improving Publishing
May 1, 2024
In Part 1, we talked about the state of the comics medium and the market, licensing kids titles to others, superheroes’ decline in share, and steps to improve Marvel Comics' output.