Just six weeks after its launch parties for Civil War II (see “Marvel Plans ‘Civil War II’ Launch Party”), Marvel is organizing midnight release parties for Civil War II #3 and the Marvel NOW! Previews Magazine on July 13. 

Among the festivities will be the release of a Civil War II #3 Midnight Variant, with art by Marvel Chief Creative Officer Joe Quesada, “polybagged to conceal the identity of the fallen hero.”

The Marvel NOW! Previews Magazine will include reveals, new titles, interviews, and a snapshot of the Marvel Universe post-Civil War II.  The Marvel NOW! marketing event revives a four-year-old tagline that was used to roll out new titles after the Avengers vs. X-Men storyline (see “Marvel NOW! – Then and Now”).

Retailers will be allowed to sell other 7/13 Marvel titles at midnight as well.