A new Inhumans TV series, financed in part by IMAX (its first TV venture), will launch next fall with a premiere event in IMAX theaters. A version of the first two episodes of the show will have a two-week run in IMAX theaters at the beginning of September 2017. Later in the fall, the show will premiere on TV as a weekly series, with some TV-exclusive content added to the first two episodes. The series will tell a story of Black Bolt and the royal family.
The show will be produced under a production, marketing, and distribution agreement between IMAX, Marvel Television, and Disney/ABC Television Group. Under the agreement, the companies will create a joint marketing and promotion plan across the proprietary media platforms of all three companies, a first for a new TV series. The deal will bring together “Marvel Television’s unique brand of entertainment, ABC’s unparalleled audience and IMAX’s brand and global fanboy demographic,” according to IMAX CEO Rich Gelfond.
Marvel Television, Publishing and Brand President Dan Buckley also noted the unique nature of the Inhumans deal. “In an ever-changing world of distribution and consumption, it’s very exciting to be part of a groundbreaking initiative that takes us to the forefront of this evolution,” he said.
The TV show represents only one of several ways that Marvel is raising the profile of Inhumans, which has previously been a relatively minor part of the Marvel pantheon. The strategy is related to Fox’s control of media rights for the X-Men, at one time Marvel’s flagship property, and Marvel’s desire to promote most aggressively those properties on which it controls all the rights (and profits).
In the comics, Marvel has Inhumans vs. X-Men launching December 14 (see “Marvel Plans Launch Parties for ‘Inhumans vs. X-Men’”).
And on the film front, things have been moving slowly. After originally announcing an Inhumans film for July 2019, Marvel pulled it off the schedule in April (see “April Best in Shows Update”). But Marvel Studios head Kevin Feige recently confirmed that it will still be made, perhaps in MCU Phase 4, according to Slashfilm.
Launching Fall 2017
Posted by Milton Griepp on November 14, 2016 @ 7:59 pm CT
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