Schumer is also doing a script rewrite along with her sister Kim Caramele. The story, from a Hilary Winston script, follows Barbie as she is forced from Barbieland because she doesn’t fit the mold, has an adventure in the real world, and returns to Barbieland to save it as she realizes that perfection is internal, not external. The theme and Schumer’s participation are part of the same rebranding, away from a single standard of perfection, that has Mattel offering Barbie dolls in four body types, with multiple skin tone and hair options.
Sony is seeking a female director, according to the report.
Papercutz launched a line of Barbie graphic novels this fall (see “Papercutz Launching ‘Barbie’ Graphic Novel Series”).