The box will be full of exclusive comic variants from major publishers, limited edition items, collectible figures, licensed artwork, and other geeky goods. Each box will include a story that ties the products together, for example the first box is themed “It’s the Most Marvelous time of the Year,” which will include items that represent the past, present, and future of Stan Lee.
"I'm really thrilled to deliver a true Collector’s Box of my favorite things every eight weeks to my treasured fans," said Stan Lee. "The Stan Lee Box will have a variety of premium quality products inside each box for all my True Believers."
Subscription boxes can have a big impact on the geek market. Category leader Loot Crate boasts over 650,000 subscribers over its various boxes (see “Loot Crate a $116 Million Business”), and its exclusive variant cover comics can have huge impacts on the monthly Diamond sales charts. It recently pushed BOOM!’s Big Trouble in Little China / Escape from New York #1 crossover to #1 (see “Top 300 Comics Actual--October 2016”).
POW! Entertainment was founded by Stan Lee, who serves as Chairman, Board of Directors and Chief Creative Officer, award-winning producer Gill Champion, who serves as President, Director and Chief Executive Officer, and the late intellectual property specialist Arthur Lieberman. POW! creates, develops and licenses intellectual properties for entertainment media, including live action and animated films, TV programs, merchandising, and related ancillary markets.
Box Boulevard, Inc. was founded in 2015 by Jeff Cherkassky to create premium subscription box experiences for major corporations, brands and celebrities. Cherkassky worked under John Macaluso to help develop / launch the Wizard World Comic Con Box in 2015 (see “Wizard World Joins Subscription Box Throng”).