Superman, Batman, Wonder Woman, and other members of the Justice League are set to star on General Mills cereal boxes with art by comics all-stars like Dave Johnson, Amanda Conner, Neal Adams, and more.

(Click either image for larger view.)

The campaign is courtesy a partnership between DC Entertainment’s Custom Creative Studio + Advertising team and General Mills. Big G characters will be reimagined as the world’s greatest superheroes in new artwork on the box fronts:

  • Honey Nut Cheerios’ BuzzBee as Batman, art by Dave Johnson
  • Lucky Charms’ Lucky the Leprechaun as Green Lantern, art by Joe Quinones
  • Cocoa Puffs’ Sonny the Bird as The Flash, art by Karl Kerscher
  • The Trix Rabbit as Superman, art by Amanda Conner
  • Multi Grain Cheerios featuring Wonder Woman, art by Neal Adams
  • Cinnamon Toast Crunch’s Crazy Squares as Aquaman, Cyborg, and Green Lantern (Family Size only), art by Tony Daniel

The back of each box is part of a larger mural of the Justice League, penciled by Ivan Reis with inks by Joe Prado and colors by Marcelo Maiolo.

Each box will feature one of four original 24-page minicomics:

  • Superman: Power Play -- written by Tony Bedard, penciled by Jerry Ordway
  • Batman: Dark Reflections -- written by Fabian Nicieza, penciled by Rick Leonardi
  • Wonder Woman: Truth Hurts -- written by Ivan Cohen, penciled by June Brigman
  • Aquaman: Alien Justice -- written by Tony Bedard, penciled by Tom Grummett

General Mills and DC partnered on a similar program last year in support of Batman v Superman (see “General Mills Cereals' 'Batman V Superman' Comics Promotion”).