The company attributed its increase In sales to a 29.7% increase in sales of board games, to $20.5 million, and there are some other interesting sales breakdowns:
- Around $11.5 million of the company’s sales, or around 55%, came from Kickstarter.
- Sales through the trade were up, with Director of Sales Jules Vautour, who joined the company from Asmodee in March 2016 (see "CMON Hires Asmodee Sales and Marketing Duo"), getting a shout-out as a result, with the report noting that he "has very strong working relationships with our United States wholesalers."
- CMON’s sales are concentrated in North America and Europe; North America made up 55% of the company’s sales, with another 37% coming from Europe.
CMON has also released a “Positive Profit Alert” for the first half of 2017, projecting that it would show a net profit in the period, turning around from a loss in the first half of 2016. According to the Alert, the improvement was due to an increase in Kickstarter revenue as a project shipped, the improved gross margin that the increased Kickstarter sales brought (vs. sales through wholesalers), and the absence of the over $3 million in professional service fees that had accompanied the run-up to CMON’s listing on the GEM in 2016.