Marvel Entertainment debuted the highly-anticipated trailer for Avengers: Infinity War.

Marvel built anticipation with a poster reveal yesterday (see “Marvel Kicks Off PR Campaign for 'Avengers: Infinity War'”).The trailer was set to premiere on ABC’s Good Morning America, but was pre-empted by coverage of the sudden firing of NBC’s Matt Lauer.

The film opens in theaters on May 4 (see “Best in Shows--Q2 2018”).