The geek movie and TV ads during the Super Bowl broadcast were significant, promoting what will likely be the two biggest geek movies of the year (Avengers:  Infinity War and Solo: A Star Wars Story), and a game-changing Netflix release, Cloverfield Paradox, which dropped immediately after the game. 

Solo: A Star Wars Story will premiere on May 25, the first mid-year release for a Star Wars film since the Disney acquisition of Lucasfilm (see “Best in Shows – Q2 2018”). 

Avengers: Infinity War premieres May 4 (see “First ‘Avengers: Infinity War’ Trailer”).

Jurassic World: Fallen Kingdom premieres June 22 (see “First ‘Jurassic World: Fallen Kingdom’ Trailer”).

Producer J.J. Abrams latest entry into the Cloverfield saga (since 2016’s 10 Cloverfield Lane, see “DVD Round-Up: ’10 Cloverfield Lane’”) is taking a unique path to reach the public, with an ad during the Super Bowl broadcast to create demand, and then an immediate drop on Netflix (which was running slow when we tried it after the game). 

The release date for Westworld Season 2 was revealed with its ad: April 22.