Longtime comics marketing pro Mel Caylo has joined Valiant Entertainment as Director of Marketing, the company announced today. In the new role, Caylo will work with Valiant’s executive, sales, and editorial teams to plan, execute, and oversee all aspects of public relations and marketing.
Caylo replaces Hunter Gorinson, who left his position as Vice President – Marketing and Communications at Valiant last month (see “Gorinson Ankles Valiant”), after a management shake-up as part of the acquisition of Valiant by DMG Entertainment. Caylo was available after being laid off at BOOM! Studios in December (see “Geek Culture Biz People on the Move”).
Caylo has an impressive background in marketing roles for comics companies, with five years as Marketing Manager at BOOM!, four years as Marketing Manager at Archaia, and a stint as Vice President of Sales and Marketing at Image studio Top Cow. He and Valiant Publisher Fred Pierce worked together at Wizard Magazine, where he was Editorial Director, in addition to other roles.
“Mel is an incredibly well-respected professional in comics and I’m excited to have him join the Valiant team,” Pierce said of the hire. “I’ve known him for 20 years and have enjoyed working with him before. He brings an enthusiasm for the medium that will be key….”