Asmodee Group, parent of Asmodee North America, has launched Asmodee Entertainment, a new division devoted to developing content such as films, TV series, and comics and graphic novels based on the company’s intellectual properties, primarily through strategic partnerships and licensing, the company announced. 

The new division will be run by Andy Jones, who had a long career at Games Workshop in a variety of legal, licensing, and business development roles, among others, before joining Asmodee last fall.  Jones will be joined by Darren Kyman as Senior Vice President of Business Development in Los Angeles.  Kyman has consulted for Genius Brands and ThinkGeek, and was Head of Consumer Products and Business Development at Rovio (Angry Birds).  Kyman also held consumer product marketing, retail, and brand development roles at three studios:  MGM, Paramount, and Sony.

“Asmodee’s success has been built on telling amazing stories through the great games we develop,” Asmodee CEO Stephane Carville said of the new division.  “With the launch of Asmodee Entertainment, we will be telling these beloved stores through brand new channels like feature films and graphic novels, while also introducing new fans to our portfolio.”

One property associated with Asmodee is already in the Hollywood pipeline; a Catan movie is currently in development (see “’Catan’ Headed for Big Screen”).