Strategic Marks, which acquired the KB Toys trademarks in 2016, is trying to put together a deal to open 1,000 pop-up stores to sell toys this holiday season, according to CNNMoney. The company is seeking alliances with stores that specialize in holiday and pop-up retail, according to the report, including Spencer Spirit Holdings, Go! Retail Group, and Party City Holdco Inc.
“My assumption is that there’s about half a billion dollars worth of toys that have been produced for Toys ‘R’ Us with no place to go, Strategic Marks president Ellia Kassoff told CNNMoney. “That’s a big, big void that we’re hoping to fill up.”
KB Toys shut down in the midst of the global financial crisis, beginning its liquidation in December 2008 (see "Goodby KB Toys"). Toys 'R' Us acquired the KB Toys trademarks in 2009 (see "TRU Acquires KB IP Rights"), and Strategic Marks acquired them in 2016.
Meanwhile, the Toys R Us shutdown is moving fast. The company shut down its websites last week, and stores are running final sales. Auctions of the company’s real estate began last week, with retailers such as Ashley Furniture, Big Lots, and Target among the bidders for some locations, according to CNBC.

As Toys 'R' Us Shuts Down Website, Auctions Stores
Posted by Milton Griepp on April 2, 2018 @ 2:59 am CT

MORE COMICS
From Marvel Comics
May 21, 2025
New variant covers spotlight best-selling author Jeffrey Brown's take on the Marvel Universe.
First Word from New Ownership
May 21, 2025
The statement was the first word from the new owner of the comic distribution operations of Diamond Comic Distributors, Inc. since the acquisition closed last week.
MORE NEWS
Or Dark Horse, IDW, BOOM!, Others
May 21, 2025
The move affects Marvel Comics, Dark Horse Comics, IDW Publishing, BOOM! Studios, and potentially others.
Alongside the 'Kennerspiel des Jahres' and 'Kinderspiel des Jahres' Nominees
May 21, 2025
The Spiel des Jahres nominees were announced on May 20, 2025.