DC Entertainment is planning a TV and online ad campaign supporting the first Black Label collection, Batman: White Knight, but is declining to say when the campaign is due to run. DC informed comic retailers last week that TV ads will run on Syfy and TruTV, and online on YouTube, Facebook and Instragram.
The ad campaign is great news for the visibility of the title, which is already getting the sales benefit of over 1.5 million views of the ads from their unpaid presence on YouTube. But when we asked when the paid campaign will run, DC declined to answer. Comic retailers could plan their inventory better if they knew when the ads are due to run; we wonder if chain retailers have the same lack of information or are being informed of the dates for DC’s campaign.Batman: White Knight will be the top graphic novel in comic stores in October on the Diamond charts, due to be released this week, DC announced. It charted in the #4 position on the BookScan adult graphic novel chart for October, provided to ICv2 by NPD BookScan (see "October 2018 BookScan -- Top 20 Adult Graphic Novels"). DC announced Wednesday that it had debuted at #1 on the BookScan chart, but that must have been for the week of release, not the month. A second printing has been ordered.
Batman: White Knight was rebranded as Black Label after launch (see "DC Begins Rebranding Old Material as Black Label"). A second volume is planned for 2019.
See below for the :15 and :30 versions of the ad.

But Won't Say When
Posted by Milton Griepp on November 8, 2018 @ 7:10 am CT

MORE COMICS
Select Retailers to Get Prelude Issue This Week
July 9, 2025
The prelude issue is available to order now, and Marvel is sending it to select retailers this week.
The Acquisition, the Ownership Transition, Coming Changes, Supplier and Retailer Relationships
July 9, 2025
In Part 1, we talk about the acquisition process, the ownership transition, coming changes, and supplier and retailer relationships.
MORE NEWS
Players Can Match Symbols Inspired by the Hit Animated Series
July 9, 2025
Asmodee will release Spot It! Bluey (Eco Blister) , a new version of the hit matching game by Zygomatic, into retail.
WotC Takes a Page Out of 'Topps Now's' Parallels Playbook for DTC Card Sets
July 9, 2025
Wizards of the Coast unveiled bonus cards for the upcoming Secret Lair X Sonic the Hedgehog drop sets.