Davies spent three years at Games Workshop and 7 years at Trunki prior to being hired by SFG. In his previous roles, he added new distribution channels and worked on distributor and retailer relations.
“I’m thrilled to be joining at such an exciting time for the business” said Toby, “We’ve got an excellent pipeline of products planned over the next few years with a great mix of IP, price points, and channels of distribution to go after.”
As Commercial Director for SFG, Davies will join the board which already features Ian Livingstone CBE, a co-founder of Games Workshop, and Simon Spalding, formerly of Hasbro (see "Simon Spalding Joins Steamforged Board as Executive Chair").