Spalding gave clues to his goals for the company in a statement accompanying the news of his appointment. ““As well as strengthening our existing partnerships, in the coming year we’ll be focusing on developing original intellectual property and expanding our distribution,” he said.
Spalding was at Hasbro for 14 years, where he worked on marketing and brand development for brands includingTrivial Pursuit, Transformers, Play-Doh, and Jurassic Park. He also had a 12-year stint in international, commercial, and production management roles at Fremantle Media, which produced The X Factor and Britain's Got Talent. Since 2011, Spalding has taken advisory or board roles at multiple companies, now including Steamforged.
Steamforged CEO Rich Loxam, who co-founded the company with Mat Hart, welcomed Spalding to the board. “With his experience and reputation, I have no doubt that he will be a significant asset to both our overall strategy and our product pipeline,” he said.