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Asmodee USA – Price Increases |
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|
Item # |
UPC |
Title |
Current MSRP |
New MSRP |
|
CN3071 |
0029877030712 |
Catan |
$49.00 |
$55.00 |
|
CN3072 |
0029877030729 |
Catan Ext: 5-6 Player |
$25.00 |
$30.00 |
|
ZM7101 |
0681706711003 |
Pandemic |
$39.99 |
$44.99 |
|
DO7201 |
0824968717912 |
Ticket to Ride |
$49.99 |
$54.99 |
|
SEV07 |
5425016923818 |
7 Wonders Duel |
$29.99 |
$34.99 |
|
VA65 |
9781589947207 |
A Game of Thrones Board Game 2nd Ed |
$59.95 |
$64.95 |
|
AHB01 |
0841333107147 |
Arkham Horror: 3rd Edition |
$64.95 |
$69.95 |
|
AHC01 |
0841333101633 |
Arkham Horror: The Card Game |
$39.95 |
$44.95 |
|
CPT01 |
3760146643123 |
Captain Sonar |
$49.99 |
$54.99 |
|
ZM7810 |
0681706781006 |
Carcassonne |
$34.99 |
$39.99 |
|
ZM7856 |
841333104344 |
Carcassonne Big Box 2017 |
$79.99 |
$89.99 |
|
CN3073 |
029877030736 |
Catan Exp: Seafarers |
$49.00 |
$55.00 |
|
CN3074 |
029877030743 |
Catan Ext: Seafarers 5-6 Player |
$25.00 |
$30.00 |
|
CN3077 |
029877030774 |
Catan Exp: Cities & Knights |
$49.00 |
$55.00 |
|
CN3078 |
029877030781 |
Catan Ext: Cities & Knights 5-6 Player |
$25.00 |
$30.00 |
|
CN3079 |
029877030798 |
Catan Exp: Traders & Barbarians |
$49.00 |
$55.00 |
|
CONC01 |
5425016921944 |
Concept |
$39.99 |
$44.99 |
|
DIX01 |
9782914849654 |
Dixit |
$34.99 |
$39.99 |
|
HBO10 |
841333100018 |
HBO Game of Thrones Trivia Game |
$39.95 |
$44.95 |
|
MYST01 |
3558380029564 |
Mysterium |
$49.99 |
$54.99 |
|
ZM7170 |
0681706711706 |
Pandemic: Legacy Season 1 (Blue Edition) |
$69.99 |
$79.99 |
|
ZM7171 |
0681706711713 |
Pandemic: Legacy Season 1 (Red Edition) |
$69.99 |
$79.99 |
|
LK3505 |
029877035052 |
Patchwork |
$29.99 |
$34.99 |
|
SPL01 |
3558380021537 |
Splendor |
$39.99 |
$44.99 |
|
SWL01 |
841333104436 |
Star Wars Legion: Core Set |
$89.95 |
$99.95 |
|
DO7202 |
824968717929 |
Ticket to Ride: Europe |
$49.99 |
$54.99 |
|
DO7226 |
824968720028 |
Ticket to Ride: Rails & Sails |
$79.99 |
$84.99 |
Asmodee Head of North American Distribution Andre Kieren told ICv2 that tariffs on goods coming from China were not having any impact on prices. "The trade war that we are in the middle of with China has cooled off quite a lot," he said. "There's not been any additional tariffs, as of right now, our products have been unaffected. We haven't done any tariff related increases. If we did do that, we would do it as a surcharge on a temporary basis. It would go alongside of the tariff and be removed when the tariff was removed."
Asmodee is going to continue its current Minimum Advertised Price policy, which sets 20% off as the minimum price that retailers can advertise for its products (see "Asmodee North America Moves to MAP"). Asmodee currently uses three externally provided software systems ad two full-time employees to monitor online pricing, Kieren told us.
We asked Kieren about Asmodee’s assessment of the success of the policy, and about reports we’ve received from retailers about widespread online discounting of Asmodee products below the MAP threshold over the recent holiday season. Kieren said that he expects to receive feedback from retailers on the program at GAMA Expo and will then consider any changes with the help of outside legal counsel specializing in such issues.
Asmodee also announced a major shift in its business model in the U.S. (see "Asmodee USA Distribution Making Massive Shift"), a new exclusive distribution agreement with Mantic Games for its Hellboy: The Board Game line (see "Asmodee Acquires Exclusive U.S. Rights to Mantic’s ‘Hellboy: The Board Game’"), and an end to its practice of providing replacement parts for games (see "Asmodee Ends Parts Replacement Services on Its Games").
