TCGPlayer CEO Chedy Hampson announced a series of service enhancements for the game card sales platform at the company’s annual Sellers Gathering at the recent GAMA Expo in Reno, and revealed a number of volume benchmarks from recent months.
The new TCGPlayer features Hampson announced include:
- Search results now display the bestselling high-dollar products, instead of the top sellers by units, improving sales for sellers.
- Search now includes descriptions rather than just the title, allowing customers to find more of the products they want.
- TCGPlayer Pro now has mass pricing rules, allowing automated updates to prices based on rules the retailer sets (useful for those 1 billion+ price changes per year referenced above).
- And Hampson announced that TCGPlayer Direct (shipments from TCGPLayer inventory on behalf of the sellers) would expand to include two new lines in addition to Magic: The Gathering: Pokemon TCG and Yu-Gi-Oh! TCG. Pokemon will be added to the program in April, Yu-Gi-Oh! in June.
Note that since the expansion of the TCGPlayer Direct program announced at GAMA Expo, TCGPlayer has temporarily suspended Direct service in response to guidelines designed to prevent the spread of coronavirus, but continues to operate its marketplace, allowing retailers to continue to sell to consumers and ship the products directly from their stores to the customer.
The benchmarks revealed something of the scale of TCGPlayer’s operations:
- 2574 active brick and mortar stores selling on its marketplace
- Over one million unique customers
- 1.26 billion price updates in the past 12 months
- 514 stores for which TCGPlayer is doing Direct shipments on Magic: The Gathering cards (fulfilling orders from its own inventory, then replenishing from the seller’s inventory).
- 20.5 million products shipped in the last 12 months