Two of the largest comic retailers in the U.S., Midtown Comics and Discount Comic Book Service, are tied to the new distributors through which DC will be releasing new comics in the coming weeks (see “DC to Resume Releasing New Comics Through Two New Distributors”), ICv2 has learned. Both have confirmed their connections to the distributors, but have not responded to additional questions.
DC accomplishes two important goals by working with these companies. First, these two companies are likely the largest retailers of periodical comics in the U.S. and both have extensive e-commerce operations in addition to brick and mortar stores. Their volume combined could approach 10% of Direct Market sales of comics by U.S. publishers. So by forming close relationships with those two companies, DC cements its ties to key parts of its Direct Market sales.
Second, DC is tying itself to companies that are familiar with its product lines, ordering cycles, and customer base, and have logistics operations that can be adapted to wholesale quantities. For DC, this is preferable to working with start-ups, which would have to scale up logistics operations from nothing, or companies from adjacent categories, which are not familiar with comics.