Diamond Comic Distributors will launch Card Culture, a new non-sport trading card program for retailers, in May. The first release, planned for May the 4th, will be a Star Wars: The Mandalorian promo card, available exclusively to member stores. The3 card will be the first of an 11-card Mandalorian promo set developed by Topps for program members. Subsequent cards in the set will be released at a later date.
“We see tremendous growth with non-sport trading cards,” Chief Sales & Service Officer Chris Powell said in a statement accompanying the announcement. “Topps is the industry leader in trading cards and this partnership will give our customers access to licensed content otherwise unavailable.”
Future releases available exclusively to Card Culture member stores, including content from Garbage Pail Kids and WWE (also brands for which Topps produces trading cards), are planned for the second half of 2021.