To Focus on Ecomm
Posted by Milton Griepp on March 5, 2021 @ 4:22 am CT
Disney isn’t abandoning brick and mortar, but in addition to ecomm is emphasizing presences in other outlets, rather than in its own stores. "Over the past few years, we’ve been focused on meeting consumers where they are already spending their time, such as the expansion of Disney store shop-in-shops around the world," Consumer Products Games and Publishing Stephanie Young said. Disney launched a program of shop-in-shop locations, with Disney store exclusives in Target stores in 2019 (see "Disney Stores at Target: 25 Stores this year, 40 More in 2020"), and expanded it last year.
'Primos' Will Feature a Team of Latinx Superheroes Saving the World
November 29, 2021
The new series, Primos, brings together three superheroes descended from the ancient Mayans who must save the world.